Happy Wednesday to you all! :) Half-way through the week, and the weekend is vastly approaching, yay!
Today I want to do a post all about perfumes. I know the last post I put up was also about perfumes, but this one is a little different. I want to talk to you all about a site called the 'Perfume Parlour'. Basically, it's an online store which sells pure perfume oils. I first heard about them when I was working in a beauty salon near to where I live, and we actually got these perfume oils in and sold them as retail- they went down an absolute storm!
The website is really informative as they explain to us more about the perfume industry and why we should be buying pure perfume oils as opposed to expensive branded perfumes off of the high street which are not only watered down, low quality and low lasting, they are a complete and utter rip off. Now, I am not telling you to stop buying perfumes and switch to this, as I myself, continue to buy perfumes from the high street. But this is something to make you a little more aware of what actually goes on with perfumes from these big branded companies and why it may be a good idea to occasionally opt for a cheaper alternative to that £50 designer bottle of perfume.
In the UK alone, Brits spend a whopping £640m a year on perfume, and over half this amount is generated at Christmas alone. What you need to know is that the liquid inside these fancy bottles, costs less than a pound to make. The rest of the amount we pay is to cover the over the top packaging, marketing and advertising costs. At the end of the day, I want a perfume that smells nice and is long lasting, but I don't really want to be paying £50 for something that only costs £1, and i'm sure you wouldn't either.
Have you noticed the increased amount of celebrities launching their own brand perfumes? Why do you think that is? Quite simple, it is very, very profitable for them, they produce these perfumes for a very low cost and then sell them with a huge markup. The High street store Boots sells about 5000 bottles a day during peak seasons, 40% of these are celebrity owned perfumes.
This is no exaggeration, Jennifer Lopez has reportedly made in the region of £25m since she launched her brand of perfumes 5 years ago starting with Glow.
Why am I telling you all this? Well...I don't want you to waste your hard earned cash on watered down perfumes, and fill the pockets of those who quite frankly already have a few million, if not more to their names already.
Apart from the fact that the high street perfumes are a rip off, the actual quality is not there either. I mean, how many times have you applied a heavily advertised perfume, which you really like, but it only lasts a couple of hours? NO GOOD! The reason why that happens is because the actual alcohol content is so high in these perfumes that it ends up killing off the perfume. Alcohol is not good for perfumes because it is a drying agent and it has a negative effect on the perfume but it has to be used in order to make the perfumes sprayable.
On the 'Perfume Parlour', you can find perfume oils for a fraction of the price, and they are also made using the same ingredients as some of the most popular brands on the high streey, so go and have a look for yourselves! :)
Lots of love,